I Heart Beef

Have you heard about the "I Heart Beef" campaign going on this February? I'm doing my part to celebrate each and every day.  This is a photo from a recent date night with my fiance after being away and traveling for the past two weeks.  We had ribeyes, twice baked potatoes, corn, wine and carmel, fudge trifles. Yum!

The checkoff-funded consumer survey used as a foundation for the campaign found:

• In this month of romance, beef is the preferred choice of Americans (62 percent) because nothing says love like a great steak dinner for Valentine’s Day.
• Americans associate steak as a “best match” for love (44 percent), romance (42 percent) and passion (41 percent)—more so than other high-end proteins.
• When it’s time to share that Valentine’s Day meal, beef wins. A ribeye (35 percent) or T-bone steak (32 percent) are chosen as the best meal to share with a significant other.
• Americans most often associate beef with celebrations (50 percent), compared to chicken (18 percent), pork (17 percent) or fish (15 percent).
• Sixty-two percent of Americans say they choose to prepare beef if they are looking for gratitude or appreciation from their dinner partner.
• Fifty-three percent of Americans identify filet mignon as the food most associated with candlelight romance and 50 percent of Americans think filet mignon is the best way to say “I love you.”